Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a Mexican singer, rapper, and songwriter. Learning to play the guitar during his teens, he developed his craft by writing songs inspired by regional Mexican music. After achieving moderate success with his first two studio albums Ah y Qué? and Efectos Secundarios, Pluma released "El Belicón" in 2022 with Raul Vega, selling 480,000 units and being certified 8× Platinum Latin certification by the RIAA. He followed up his success with the extended play Sembrando and the 5× Platinum Latin-certified duet "Siempre Pendientes" entering the Billboard Global 200. His collaborations with Natanael Cano, "AMG" and "PRC", became massive hits in the Latin music community after its use on TikTok, both charting on the Billboard Hot 100. Pluma and Eslabon Armado made history with "Ella Baila Sola", becoming the first regional Mexican song to hit the top 10 of the Hot 100.
Mexican rapper with over 10 million monthly listeners on Spotify. Some of his popular singles include "Delivery", "AMG", "Siempre Pendientes" and "El Belicon". His pesopluma Instagram page has 3.1 million followers. He posts photos and videos of him performing at various venues and festivals. There is cover art for his albums and singles as well as shots of him hanging out with other artists.
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