Age, Biography and Wiki
Brandon Truaxe is a Canadian entrepreneur and the founder of Deciem, a multi-brand beauty company. He was born in Tehran, Iran, and moved to Canada with his family at the age of nine. He studied computer science at the University of Waterloo and worked in the software industry before founding Deciem in 2013. Truaxe is known for his unconventional approach to business, which has included launching products without traditional marketing campaigns, and for his outspokenness on social media. In October 2018, he was removed from his role as CEO of Deciem after a series of erratic posts on Instagram. Truaxe has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes. He has also been recognized for his work in the beauty industry, receiving the 2018 Canadian Beauty Innovator Award from the Canadian Beauty Council.
| Popular As | N/A |
| Occupation | N/A |
| Age | 41 years old |
| Zodiac Sign | Gemini |
| Born | 19 June, 1978 |
| Birthday | 19 June |
| Birthplace | Tehran, Iran |
| Date of death | January 20, 2019, |
| Died Place | Distillery District, Toronto, Canada |
| Nationality | Iran |
We recommend you to check the complete list of Famous People born on 19 June. He is a member of famous with the age 41 years old group.
Brandon Truaxe Height, Weight & Measurements
At 41 years old, Brandon Truaxe height not available right now. We will update Brandon Truaxe's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.
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| Height | Not Available |
| Weight | Not Available |
| Body Measurements | Not Available |
| Eye Color | Not Available |
| Hair Color | Not Available |
Dating & Relationship status
He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.
| Family | |
|---|---|
| Parents | Not Available |
| Wife | Not Available |
| Sibling | Not Available |
| Children | Not Available |
Brandon Truaxe Net Worth
His net worth has been growing significantly in 2022-2023. So, how much is Brandon Truaxe worth at the age of 41 years old? Brandon Truaxe’s income source is mostly from being a successful . He is from Iran. We have estimated Brandon Truaxe's net worth , money, salary, income, and assets.
| Net Worth in 2023 | $1 Million - $5 Million |
| Salary in 2023 | Under Review |
| Net Worth in 2022 | Pending |
| Salary in 2022 | Under Review |
| House | Not Available |
| Cars | Not Available |
| Source of Income |
Brandon Truaxe Social Network
Timeline
Under his leadership, annual revenue was headed to $300 million in sales, with plans to quickly quintuple in size in 2019.
Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District. A spokesperson for Estée Lauder Companies stated: "Brandon Truaxe was a true genius, and we are incredibly saddened by the news of his passing. As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation."
In early 2018, Truaxe was accused of erratic behavior. His employee, Nicola Kilner Reddington stated that "Before 2018, he barely even drank alcohol," responding to reports that he was ingesting psychedelic mushrooms in front of employees, convinced of their creative and spiritual benefits. According to an interview with the Financial Post, Truaxe took crystal meth in Britain, leading to an arrest and treatment.
In October 2018, ELC sought legal action after Truaxe ordered all of Deciem's operations to close with immediate effect due to "financial crimes". Truaxe was ousted as CEO, and Nicola Kilner Reddington was appointed as the sole CEO. A few days later, a restraining order was issued against Truaxe after he had sent emails to ELC chair emeritus Leonard Lauder and other executives. Andrew Ross, executive vice president of strategy and new business development at ELC, and Pasquale Cusano, the Vancouver jeweller, were now the company's only board members. ELC's injunction also led to the appointment of Pricewaterhouse Coopers to investigate, and report to the board, the alleged financial crimes.
In June 2017 Truaxe's success attracted the attention of leading beauty conglomerate Estée Lauder Companies (ELC), which acquired an equity ownership of 28% (one-third equal partner) in DECIEM for $50 million. At the time, Truaxe released a statement praising ELC for embracing ″our margins, our pricing strategy, our future plans (and) our disruptiveness″. His decision was driven by the fact that the company simply could not keep up with the consumer demand for their products. In late 2018, DECIEM was in 42 stores worldwide and sold more than one product every second.
In August 2016, Truaxe launched DECIEM's, The Ordinary product line with twenty-seven products, combining cutting-edge science with modest price points. He was realising his mission to "democratise serious skincare". It first sold exclusively online, then in various department stores, and about 30 company-owned stores it opened in Canada, the US, the UK, Mexico, South Korea and the Netherlands.
In 2013, Truaxe founded DECIEM The Abnormal Beauty Company. DECIEM functioned as an umbrella company for more than 10 other brands. DECIEM's debut product, the Hyaluronic Molecule for Fountain, was an ingestible. During the period of his non-compete clauses, he created the anti-aging hand cream for The Chemistry Brand. It was an instant bestseller when it launched, partly because people were using it on their faces - Truaxe had "thrown down the gauntlet".
In 2012 he launched Indeed Labs, which includes the Nanoblur collection. Truaxe later left Indeed Labs to found Deciem.
Truaxe founded software development firm, Schematte Corporation, and nutritional supplements company, Organic Senses Ltd. Both companies were dissolved in 2007 and 2008 for failure to file annual returns.
In 2003, Truaxe founded his first skin care brand Euoko with partner Julio Torres, supported by Pasquale Cusano, a Vancouver jeweler, who served as his mentor and investor. Brandon resigned from the company in 2011.
Brandon Truaxe (born Ali Roshan; 19 June 1978 – 20 January 2019), was an Iranian-Canadian computer scientist and cosmetics entrepreneur known as the founder of DECIEM, the Toronto-based beauty company.
Truaxe was born Ali Roshan in Tehran on 19 June 1978. His family moved from Iran to Toronto, Canada, in 1995. After Truaxe's mother died of breast cancer, his father returned to Iran. Truaxe studied computer science at the University of Waterloo, graduating in 2001. After school, he had an internship on analysis software at a cosmetics company in New York. While there, he was surprised at the mark-ups that were charged for the price of the products, versus the real cost to produce the products.
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